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Moi-Meme Announces Custom-Tailored Women's Dress Shirts that can be Designed Online

New York, NY (PRWEB) May 27, 2009 -- Moi-Meme, the New York City-based custom career clothier for women, announces the launch of its inaugural made-to-measure line of tailored women's dress shirts (http://www.moi-meme.com/shirts.html). The new line expands the brand's collection beyond contemporary, sophisticated suits and extends its geographical reach through online ordering capabilities for custom-tailored dress shirts for women.

"We began testing custom shirts for women (http://www.moi-meme.com/shirts.html) with a small segment of our customer base one year ago and found the results to be remarkable both in terms of customer interest and our ability to deliver consistently well-fitted tailored shirts," reports Moi-Meme Founder and CEO, Dawn Verbrigghe. "We then spent the next several months querying customer preferences, sourcing the perfect cotton stretch shirting fabric and - ultimately - designing the first styles."

As with its suiting line, the company has placed special emphasis on fit, style and fabric quality. Unlike its custom women's suits, however - which can only be purchased in Moi-Meme's showroom following a comprehensive process of measurement-taking - the women's dress shirts will be available for purchase by anyone in the U.S. and Canada directly through the company's website (www.moi-meme.com).

Before placing a custom shirt order, customers are asked to have a friend, family member or tailor take a total of 14 measurements. Each customer inputs her measurements into Moi-Meme's website, then begins to design her own custom dress shirt - selecting from amongst a number of designs, fabrics, cuff styles and more; 360 different shirt combinations are possible. Measurements are stored in the company's database to facilitate easy online re-ordering. Each custom shirt is individually tailored and shipped within 4-6 weeks.

Ms. Verbrigghe - who is also a professor at Parsons the New School for Design - founded Moi-Meme two years ago to address the need for stylish, office-appropriate apparel that fits and flatters women of all body types. The company has since developed a strong following amongst those seeking petite suits (http://www.moi-meme.com/Suits-petite.html) and suits for tall women (http://www.moi-meme.com/Suits-tall.html) in particular and was recently named one of the "Best Fashion Labels for Tall Women" by O, The Oprah Magazine.

About Moi-Meme

Moi-Meme Attire, LLC is a made-to-measure apparel business that designs, tailors and markets custom suits and career separates for professional women. Moi-Meme combines thoughtful design, quality materials and masterful tailoring to produce perfect-fit custom apparel.

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This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.

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